search query: @indexterm PRICE LEVEL / total: 354
reference: 147 / 354
| Author: | Gierl, H. |
| Title: | Marktsegmentierung auf der Basis der Preislagenwahl (Market segmentation based on price level) |
| Journal: | Jahrbuch der Absatz- und Verbrauchsforschung
1991 : VOL. 37:1, p. 48-70 |
| Index terms: | MARKET SEGMENTATION PRICE LEVEL |
| Language: | ger |
| Abstract: | The article tries to find out what factors determine whether a consumer choses a cheap or an expensive brand of a certain commodity. After grouping of commodities it is revealed that the most important factors - besides income - are attitude towards homework, equality, social contacts, hedonism and narcissism, health, markets, money and publicity. |
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