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| Author: | Dominguez, L. V. Rose, P. B. Sequeira, C. G. |
| Title: | Environmental and managerial factors in export-led development: An explorative test of Porter's Competitive Advantage of Nations |
| Journal: | Journal of Macromarketing
1993 : VOL. 13:2, p. 5-21 |
| Index terms: | EXPORTING EXPORT MARKETING LATIN AMERICA ECONOMIC PERFORMANCE PERFORMANCE MEASUREMENT |
| Language: | eng |
| Abstract: | Traditional economic theory predicts that factor cost advantages, coupled with an open economy, are crucial to the development of an efficient export sector. Porter's recent work has offered a more coherent hypothesis. This study of nontraditional exporters from Central America finds support for Porter's work. External environmental factors per se do not translate into competitive advantage; they do so only insofar as they translate into managerial competencies and appropriate marketing strategies. Policy guidelines are developed from these findings. |
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