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| Author: | Leonidou, L. |
| Title: | Export stimulation: a non-exporter's perspective |
| Journal: | European Journal of Marketing
1995 : VOL. 29:8, p. 17-36 |
| Index terms: | MARKETING EXPORTING CYPRUS |
| Language: | eng |
| Abstract: | This article investigates empirically the perceptions of non-exporters regarding factors stimulating export initiation. The article reveals that stimuli relating to the fulfilment of the firm's traditional objectives exhibited the highest motivating impact, followed by factors aiming at minimizing domestic market-related risks. These findings generally contrast with the results of previous research on export stimulation. The firm's size has the greatest discriminating effect, followed by the type of goods produced and exposure to export activities. |
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