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| Author: | Bell, J. |
| Title: | The internationalization of small computer software firms: a further challenge to "stage" theories |
| Journal: | European Journal of Marketing
1995 : VOL. 29:8, p. 60-75 |
| Index terms: | MARKETING FINLAND EXPORTING |
| Language: | eng |
| Abstract: | This article presents the findings of a comparative study into the export behavior and internationalization of small computer software firms in Finland , Ireland, and Norway. These findings challenge many of the underlying assumptions of conventional internationalization "stage" theories and lead to the conclusion that such theories do not adequately reflect the internationalization process among small computer software firms. There is very little support for the notion that small software firms progress systematically from exporting to other market entry modes. |
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