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Author:Wood, V. R.
Title:How important is knowledge of the culture environment when evaluating potential export markets? Empirical results from a sample of experienced U.S. exporters
Journal:Liiketaloudellinen aikakauskirja
2000 : VOL. 49:4, p. 541-557
Index terms:Culture
Exporting
USA
Language:eng
Abstract:This article exams the importance of specific types of foreign environmental information to experienced exporters. More specifically, the relative importance of information concerning politics, market potential, economics, infrastructure, legal considerations and the culture surrounding export markets is empirically investigated.
SCIMA record nr: 221407
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