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| Author: | Li, L. |
| Title: | Determinants of export channel intensity in emerging markets: the British experience in China |
| Journal: | Asia Pacific Journal of Management
2003 : DEC, VOL. 20:4, p. 501-516 |
| Index terms: | Emerging markets Exporting China United Kingdom |
| Language: | eng |
| Abstract: | Export channels into emerging markets differ markedly in channel intensity. This inductive study of 18 British manufacturers and their Chinese intermediaries led to propositions exploring the mechanism behind the marked differences. The results show that low channel intensity may restrict exporting manufacturersÂ’ market coverage and expose them to high risks of intermediary opportunism in emerging markets where channel environments are highly uncertain and legal frameworks are weak. |
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