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| Author: | Wickramasekera, R. Oczkowski, E. |
| Title: | Stage models re-visited: a measure of the stage of internationalisation of a firm |
| Journal: | Management International Review
2006 : VOL. 46:1, p. 39-55 |
| Index terms: | exporting innovation internationalization models |
| Language: | eng |
| Abstract: | This article presents a scale to measure the stage of internationalisation of a firm which describes export development as an innovation adoption process. The authors develop a four-stage, multi-item scale ranging from export awareness, interest, trial to adoption. The analysis, which is based on two surveys of Australian wineries, suggests a strong negative correlation between the first stage of awareness and the other stages, and strong positive correlations among the last three stages of internationalisation. |
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