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| Author: | Crick, D. Chaudry, S. |
| Title: | International marketing strategy in the electronics industry: afollow-up investigation of UK SMEs 18 months after the export withdrawal decision. |
| Journal: | Journal of Strategic Marketing
2006 : SEP, VOL 14:3, p. 277-292 |
| Index terms: | exporting marketing strategy small and medium-sized enterprises (smes) |
| Language: | eng |
| Abstract: | This paper discusses a follow-up study to an investigation concerning reasons why a sample of high-tech oriented UK small-sized companies discontinued export activities. The results provide recommendations for policy makers in the provision of trade assistance programmes to high-tech firms of this type that are finding it difficult to compete in overseas markets. |
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