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| Author: | Balabanis, G. Spyropoulou, S. |
| Title: | Matching modes of export strategy development to different environmental conditions |
| Journal: | British Journal of Management
2007 : MAR, VOL. 18:1, p. 45-62 |
| Index terms: | business environment development exporting strategy |
| Language: | eng |
| Abstract: | Previous studies on export strategy development have mainly focused on the effectiveness of formal planning and the entrepreneurial mode in a non-comparative manner. The present study evaluates and compares the effects of four different strategy-making approaches on export performance and examines which of the four approaches performs better under different environmental conditions. In specific, three characteristics of the environment are studied: dynamism, hostility and diversity. |
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