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| Author: | Gurau, C. Merdji, M. |
| Title: | The internationalization process of online SMEs in the U.K., U.S. and Australia |
| Journal: | Journal of Asia-Pacific Business
2008 : VOL. 9:1, p. 55-81 |
| Index terms: | small and medium-sized enterprises (SMEs) internationalization Internet exporting Australia United Kingdom USA |
| Language: | eng |
| Abstract: | Using a modified version of the Cavusgil and Zou (1994) theoretical framework, this paper examines the influence of a series of internal and external factors on the internationalization (hereafter as: int-n.) of online SMEs. Empirical framework used by Luo et al. (2005) is expanded in an attempt to explain the int-n. of online SMEs by integrating both organizational and market factors, thus improving the explanatory power of int-n. models, and enhancing their applicability for professionals. |
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