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| Author: | Child, J. Rodrigues, S. B. Frynas, J. G. |
| Title: | Psychic distance, its impact and coping modes. Interpretations of SME decision makers |
| Journal: | Management International Review
2009 : VOL. 49:2, p.199-224 |
| Index terms: | coping exporting United Kingdom Brazil |
| Freeterms: | psychic distance interpretation SMEs |
| Language: | eng |
| Abstract: | An interpretative focus is adopted in addressing SME decision makers' perceptions of psychic distance. Empirical evidence is drawn from british SMEs exporting to Brazil. The question of how SMEs cope with the difficulties of engaging in international business with psychically distant countries is also addressed. Results suggest the relevance of a broad-based multi-dimensional interpretation of psychic distance. Distance dimensions seem to have a differential impact on doing business with Brazil, however, a strong socio-institutional cluster appears. It is also illustrated how SME decision makers attempt to bridge psychic distance features or adopt avoidance measures. |
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