search query: @indexterm EXPORTING / total: 356
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| Author: | Ural, T. |
| Title: | The effects of relationship quality on export performance. A classification of small and medium-sized Turkish exporting firms operating in single export-market ventures |
| Journal: | European Journal of Marketing
2009 : VOL. 43:1-2, p. 139-168 |
| Index terms: | small and medium-sized enterprises (smes) turkey exporting |
| Language: | eng |
| Abstract: | The aim of the study is to examine the effects of relationship quality between exporter and importer on export performance in Turkish firms, and how small and medium-sized exporting firms are segmented based on the quality of their relationship with importers. The findings demonstrate positive impact of e.g. information sharing on financial export performance and satisfaction with the export venture and long-term orientation on financial export performance, strategic export performance and satisfaction with the export venture. Three segments of firm are profiled "long-term thinkers", "dissatisfactioners" and "information seekers". |
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