search query: @indexterm Asset valuation / total: 357
reference: 26 / 357
| Author: | Willis, S. Webb, S. |
| Title: | Measuring the value of insight it can and must be done |
| Journal: | International Journal of Market Research
2007 : VOL.49:2,p. 155- 165 |
| Index terms: | asset valuation measurement |
| Freeterms: | customer insight value of insight |
| Language: | eng |
| Abstract: | The article discusses customer insight teams and how they are developing. As they have placed more emphasis on the communication of insight, they have however remained reactive. One factor to becoming proactive is their ability to measure the value of insight. In order to use customer insight as a strategic asset, the value has to be measured. |
SCIMA