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| Author: | Dorronsoro, R. |
| Title: | ´Membership rewards American Express´: la fidelizacion atractiva. |
| Journal: | Harvard-Deusto Marketing & Ventas
1999 : NOV-DEC, 35, p.46-48 |
| Index terms: | CREDIT CARDS LOYALTY |
| Language: | spa |
| Abstract: |
SCIMA