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| Author: | Camara, D. Montero Muradas, I. |
| Title: | Gestion de quejas y sugerencias: herramienta clave de fidelizacion de clientes. |
| Journal: | Harvard-Deusto Marketing & Ventas
1999 : NOV-DEC, 35, p.54-57 |
| Index terms: | CLIENTS LOYALTY CONSUMER SATISFACTION |
| Language: | spa |
| Abstract: |
SCIMA