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| Author: | Doyle, P. |
| Title: | Setting Business Objectives and Measuring Performance |
| Journal: | European Management Journal
1994 : 2, p. 123-132 |
| Index terms: | MANAGEMENT MBO PERFORMANCE APPRAISAL STRATEGIC MANAGEMENT |
| Language: | eng |
| Abstract: | Western companies tend to be over focus on profitability as a measure of performance. Exceptional success on one such measure of performance invariably creates organisational instability because it implies minimising expectations. Peter Doyle introduces the notion of a tolerance zone whereby the firm matches the minimum expectations of all its key stakeholders. The task of management is to broaden this tolerance zone through creating a long-term mutuality of interest between potentially disparate stakeholder interests. |
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