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| Author: | Roberts, J. |
| Title: | Will the real socially responsible consumer please step forward? |
| Journal: | Business Horizons
1996 : JAN-FEB, VOL. 39:1, p. 79-83 |
| Index terms: | CONSUMERS MARKETING ECONOMICS |
| Language: | eng |
| Abstract: | Marketers, take note: Success in socially responsive marketing means garnering a new and improved understanding of the demographics and behavior of socially conscious consumers. It appears that the U.S. public has placed the environment and certain social issues at the top of its agenda. This has likely resulted from increased media coverage of environmental disasters and social problems. The spread of cause-related marketing hints that socially conscious consumer behavior may become more popular in the last half of the 1990s. |
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