search query: @freeterm Kreativitätstechnik / total: 36
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| Author: | Eyton, R. |
| Title: | Making innovation fly (Unternehmenswachstum) |
| Journal: | Business Quarterly
1996 : AUTUMN, vVoOL. 61:1, p. 59-64 |
| Index terms: | |
| Freeterms: | FLUGGESELLSCHAFT, INNOVATION, UNTERNEHMENSSTRATEGIE, KREATIVITÄTSTECHNIK |
| Language: | eng |
| Abstract: | Want to be successful in today's business environment? Then creativity and innovation are key qualities that managers should encourage. The two are intertwined: creativity involves ingenuity and imagination in problem solving, while innovation takes the creative idea and puts it into practice. The author, formerly of Canadian Airlines, looks back on how creativity and innovation turned a small regional airline into a global company. |
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