search query: @indexterm grocery trade / total: 36
reference: 34 / 36
| Author: | Putrevu, S. Ratchford, B. T. |
| Title: | A model of search behavior with an application to grocery shopping |
| Journal: | Journal of Retailing
1997 : VOL. 73:4, p. 463-486 |
| Index terms: | GROCERY TRADE SHOPPING CONSUMER BEHAVIOUR MODELS |
| Language: | eng |
| Abstract: | The study proposes and empirically tests a dynamic model of consumer information search behaviour for groceries, which incorporates human capital. By building a formal model demonstrating interactions btw. he determinants of search, the researchers can distinguish btw. different types of human capital, and to provide insight into the measurement of each type. The model is tested by employing survey data on consumer perceptions of the various variables in the model in the domain of grocery shopping. In general, the self-reported search for information about buying groceries is related to perceptions of the benefits and costs of search in a manner predicted by the researcher's theory. |
SCIMA