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| Author: | Doyle, P. |
| Title: | Radical strategies for profitable growth |
| Journal: | European Management Journal
1998 : VOL. 16:3, p. 253-261 |
| Index terms: | COMPANIES GROWTH COMPETITIVENESS STRATEGY SHAREHOLDER VALUE SUSTAINABLE DEVELOPMENT |
| Language: | hia |
| Abstract: | History suggests that the success of many of today's most admired companies is likely to prove illusory. All too often their current performance is not based on superior compe- titiveness and is not sustainable. Companies exhibiting high growth can be described as following one of three paths: radical, rational or robust growth strategies. Only the last offers competitive advantages which have the capacity to endure and to create long-term shareholder value. This paper explores and illustrates the characteristics of robust com- panies and contrasts them with those pursuing radical and rational growth strategies. |
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