search query: @indexterm grocery trade / total: 36
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| Author: | Burt, S. |
| Title: | The strategic role of retail brands in British grocery retailing |
| Journal: | European Journal of Marketing
2000 : VOL 34:8, p. 875-890 |
| Index terms: | Retailing Grocery trade Food Brands United Kingdom |
| Language: | eng |
| Abstract: | The author assesses the evolution of retail brands within British grocery retailing over the past 25 years, highlights key issues in defining retail brands which contribute to the understanding of their role and impact upon company strategy, and then explores how British retailers have managed the evolution of these product ranges. |
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