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| Author: | Gruen, T. W. Shah, R. H. |
| Title: | Determinants and outcomes of plan objectivity and implementation in category management relationships |
| Journal: | Journal of Retailing
2000 : WINTER, VOL. 76:4, p. 483-510 |
| Index terms: | Grocery trade Efficient consumer response Manufacturing |
| Language: | eng |
| Abstract: | Category management holds great potential, but has several inherent barriers that can impede category performance. This study examines factors thought to impact category performance because of the critical role category management plays at the end of the supply chain in Efficient Consumer Response (ECR) relationships between manufacturers and grocery retailers. |
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