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| Author: | Brownlie, D. |
| Title: | Towards effective poster presentations: an annotated bibliography |
| Journal: | European Journal of Marketing
2007 : VOL. 41:11/12 |
| Index terms: | |
| Freeterms: | posters design presentations |
| Language: | eng |
| Abstract: | In this paper the author introduces the topic of poster presentations as a genuine area of academic study and practice within the marketing discipline. The authors show the output of one part of research project as a distribution media, that has a set of key themes which guide good practice in poster design, presentation and construction. In addition it has material on how use of poster design and presentation exercises has been used as pedagogical devices. |
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