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| Author: | Hildebrandt, L. |
| Title: | Kausalanalytische Validierung in der Marketingforschung. |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1984 : FEB, VOL. 6:1, p. 41-51 |
| Index terms: | MULTIPLE FACTOR ANALYSIS MARKETING RESEARCH MARKETING MODELS |
| Language: | ger |
| Abstract: |
SCIMA