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| Author: | Berger, M. |
| Title: | Marketing et segmentation strategiques. |
| Journal: | Revue Francaise du Marketing
1984 : SEP-OCT, 99, p. 38-39 |
| Index terms: | STRATEGIC PLANNING SEGMENTATION MARKETING MIX INFORMATION SYSTEMS |
| Language: | fre |
| Abstract: |
SCIMA