search query: @indexterm VIDEOTEX / total: 36
reference: 11 / 36
| Author: | Laurence, D. |
| Title: | Videotex et teleachat : nouveaux modes de communication marketing. |
| Journal: | Gestion 2000
1989 : DEC, 6, p. 87-98, 101-110 |
| Index terms: | SHOPPING VIDEOTEX TELEVISION RECEIVERS INDUSTRY COMMUNICATION ADVERTISING MARKETING RESEARCH |
| Language: | fre |
| Abstract: |
SCIMA