search query: @indexterm MULTIPLE FACTOR ANALYSIS / total: 36
reference: 6 / 36
| Author: | Benz, J. |
| Title: | Kausalanalyse in der Marketingforschung auf verschiedenen Wegen (Causal analysis used in market research at a crossroads) |
| Journal: | Marketing
1990 : VOL. 12:4, p. 241-249 |
| Index terms: | MULTIPLE REGRESSION ANALYSIS MULTIPLE FACTOR ANALYSIS MARKET RESEARCH |
| Language: | ger |
| Abstract: | There are two competing ways for solving econometric models with latent (indicator) variables: simultaneous causal analysis (e.g. LISREL or EQS) and combination of traditional methods (factor analysis and regression analysis). The article presents the results of a Monte Carlo simulation on the relative merits of the two procedures. |
SCIMA