search query: @indexterm Spending Patterns / total: 36
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| Author: | Hoch, S. Loewenstein, G. |
| Title: | Time-inconsistent Preferences and Consumer Self-Control |
| Journal: | Journal of Consumer Research
1991 : MAR VOL. 17, p.492-507 |
| Index terms: | SPENDING PATTERNS CONSUMER BEHAVIOUR CONSUMERISM |
| Language: | eng |
| Abstract: | An economic-psychological model is offered, which explains why and how consumers experience sudden increases in desire for a product. It is also discussed what tactics consumers use to control their own behaviour. Consumer self-control is conceptualized as a struggle between the two psychological forces of desire and will power. |
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