search query: @indexterm Spending patterns / total: 36
reference: 21 / 36
| Author: | Wenke, M. |
| Title: | Kaufplane ostdeutscher Haushalte und Entwicklungsperspektiven der Nachfrage nach langlebigen Gebrauchsguter in den neuen Bundeslandern (Purchase plans of East-German households demand of durable household goods) |
| Journal: | Markenartikel
1991 : NR. 3, p. 106-112 |
| Index terms: | GERMAN DEMOCRATIC REPUBLIC SPENDING PATTERNS CONSUMER DURABLES |
| Language: | ger |
| Abstract: | This is a marketing study on the expected purchases of the East-German population. Statistical data on past purchases, saturation of household, income, saving behaviour, reliance on credit, and a survey on buying intentions are used. The research is desegregated into narrow product groups such as colored TV, bathroom furniture, theater tickets etc. |
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