search query: @indexterm LONG RANGE PLANNING / total: 360
reference: 52 / 360
| Author: | Radder, L. Louw, L. |
| Title: | The SPACE matrix: a tool for calibrating competition |
| Journal: | Long Range Planning
1998 : AUG, VOL. 31:4, p. 549-559 |
| Index terms: | LONG RANGE PLANNING COMPETITION MANAGEMENT |
| Language: | eng |
| Abstract: | Competition is at the core of success or failure of any organization, and determines the appropriateness of its activities. In developing a strategy, managers must examine the marketing opportunities in each business and product-market, as well as the organization's distinctive competencies or strengths relative to its competitors. The SPACE matrix is a valuable method for analyzing the competitive position of an organization. It makes use of two dimensions (financial strength and competitive advantage) and two external dimensions (industry strength and environmental stability), to determine the organization's strategic posture in the industry. |
SCIMA