search query: @indexterm LONG RANGE PLANNING / total: 360
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| Author: | Taggart, J. |
| Title: | Strategy and control in the multinational corporation: too many recipes? |
| Journal: | Long Range Planning
1998 : AUG, VOL. 31:4, p. 571-585 |
| Index terms: | LONG RANGE PLANNING STRATEGY MULTINATIONAL COMPANIES |
| Language: | eng |
| Abstract: | It is risky to use any one model in formulating the strategy for the future. So far little has been done to explore linkages between different models of international strategy as they might affect the approach to strategy in a subsidiary. The aim of this article is to explore such linkages, and to evaluate the EPRG approach with reference to the four alternative models of international strategy. This is done by focusing on the characteristics and strategic activities of fifteen MNC manufacturing subsidiaries located in the UK. |
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