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| Author: | Dess, G. |
| Title: | Transformational leadership: lessons from U. S. experience |
| Journal: | Long Range Planning
1998 : OCT, VOL. 31:5, p. 722-731 |
| Index terms: | LONG RANGE PLANNING LEADERSHIP USA |
| Language: | eng |
| Abstract: | Today's organizations face increasingly demanding challenges. Leaders must continually not only question their organizations' status quo, but also engage in a process of transformational change. In this article, the authors lead off with Craig Weatherup's dramatic transformation of Pepsico's soft drink unit. Four essential elements of successful transformational leadership are illustrated with timely and relevant examples. |
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