search query: @indexterm COMPANY REPORTS / total: 363
reference: 103 / 363
| Author: | Zairi, M. Letza, S. |
| Title: | Corporate reporting |
| Journal: | Management Decision
1994 : VOL. 32:2, p. 30-40 |
| Index terms: | EUROPE TOTAL QUALITY MANAGEMENT COMPANY REPORTS |
| Language: | eng |
| Abstract: | A key to economic success is that a company should be clear about its purpose. Existing methods of reporting company performance have proved inadequate. The missing link could be incorporating mission statements to share the mission/purpose of the organization with the end-users. The article describes the essential features of mission statements using 13 variables. It reports on research into about 200 UK-based European companies and analyses their scores in terms of the 13 variables, and finds they leave much to be desired. |
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