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Author:Khanna, S. R.
Title:Asian companies and the county stereotype paradox : an empirical study.
Journal:Columbia Journal of World Business
1986 : SUMMER, VOL. 21:2, p. 29-38
Index terms:INTERNATIONAL MARKETING
CORPORATE STRATEGY
UNDERDEVELOPED ECONOMIES
ASIA
Language:eng
Abstract:
SCIMA record nr: 51193
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