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| Author: | Vernon-Wortzel, H. Wortzel, L. H. |
| Title: | Globalizing strategies for multinationals from developing countries. |
| Journal: | Columbia Journal of World Business
1988 : SPRING, VOL. 23:1, p. 27-35 |
| Index terms: | STRATEGIC MANAGEMENT MULTINATIONAL COMPANIES UNDERDEVELOPED ECONOMIES |
| Language: | eng |
| Abstract: | During the 1980s, multinational enterprises from developing countries have poliferated. But, as yet, multinational enterprises from developing countries have not become major world players in the industries in which they participate. The past and present competitive strategies of multinational enterprises from developing countries are identified and examined. The strategic changes the multinational enterprises from developing countries must initiate to become strong global competitors are recommended. |
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