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| Author: | Bugdahl, V. |
| Title: | Ingredient Branding - eine Markenstrategie für mehrere Nutzniesser |
| Journal: | Markenartikel
1996 : VOL. 58:3, p. 110-113 |
| Index terms: | STRATEGIC MANAGEMENT MARKETING MANAGEMENT CHEMICAL INDUSTRY COMPUTER INDUSTRY |
| Language: | ger |
| Abstract: |
SCIMA