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| Author: | Hill, R. Gruenewald, H. |
| Title: | Bayer's formula for product innovation. |
| Journal: | International Management
1978 : 2 FEB VOL.33 p.18-20,22. |
| Index terms: | CHEMICAL INDUSTRY CHIEF EXECUTIVE OFFICERS PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: |
SCIMA