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| Author: | Hewitt, G. |
| Title: | Market research that missed the mark. !Johnson Wax Ltd. |
| Journal: | International Management
1981 : JUN, VOL. 36:6, p. 25-26, 28 |
| Index terms: | SUCCESS CHEMICAL INDUSTRY MARKET RESEARCH NEW PRODUCTS |
| Language: | eng |
| Abstract: |
SCIMA