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| Author: | Mahdi, S. |
| Title: | Search strategy in product innovation process: theory and evidence from the evolution of agrochemical lead discovery process |
| Journal: | Industrial and Corporate Change
2003 : APR, VOL. 12:2, p. 235-270 |
| Index terms: | Chemical industry Innovation Problem solving Strategy |
| Language: | eng |
| Abstract: | The paper investigates different problem-solving strategies - herein called "search strategies" - in the process of product innovation. It takes issue with the basic assumption of current models of the product innovation process (PIP), which unrealistically consider that the actors of product innovation - the product innovators - are all hyper-rational, homogenous and non-choice-restricted actors. In order to take into account the more realistic view of the product innovators - as bounded rational, heterogenous and choice-restricted actors - this paper propose an alternative model of PIP based on cognitive psychology. |
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