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Author: | Hinterhuber, A. |
Title: | Value chain orchestration in action and the case of the global agrochemical industry |
Journal: | Long Range Planning
2002 : DEC, VOL. 35:6, p. 615-635 |
Index terms: | Corporate planning Mergers Joint business ventures Chemical industry |
Language: | eng |
Abstract: | The research is based on an in-depth analysis of the agrochemical and biotech industry and is illustrated by two case studies. Based on the preliminary results of the case studies, the article concludes that the orchestration of an extended network of diverse partner companies leads to superior financial results. |
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