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Author:Park, S-Y.
Lee, S.
Title:Financial rewards for social responsibility: a mixed picture for restaurant companies
Journal:Cornell hospitality quarterly: hospitality leadership through learning
2009 : MAY, VOL 50:2 p. 168-179
Index terms:corporate responsibility
social responsibility
restaurants
companies
financial performance
accounting
USA
Freeterms:CSR
value performance
Language:eng
Abstract:The paper explores the effects of publicly traded U.S restaurant companies' social responsibility activities on accounting performance and value performance. In addition it is examined whether the companies in the U.S financially benefit from their CSR activities. The study was made using regression model and adding a curvilinear function of CSR to it deviating from the previous studies. The findings reveal that responsibility activities have a U-shaped effect on accounting performance. Instead no influence on a firm's value was found.
SCIMA record nr: 268669
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