search query: @indexterm chemical industry / total: 367
reference: 156 / 367
| Author: | Brockhoff, K. |
| Title: | R&D and marketing productivities from cross-sectional data: a study of German chemical corporations |
| Journal: | R. and D. Management
1990 : OCT, VOL. 20:4, p. 323-327 |
| Index terms: | MARKETING EXPENDITURE CHEMICAL INDUSTRY |
| Language: | eng |
| Abstract: | Assessment of 2 new formats for profit and loss statements in German chemical companies, related to R&D expenditure over marketing expenditure. Sales problems. Data. Estimation procedures. Group and corporate data. A Table illustrates the study. |
SCIMA