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| Author: | MacFarlane, B. |
| Title: | Business ethics and the role of pride. |
| Journal: | Management Education and Development
1993 : WINTER, VOL. 24:4, p. 309-315 |
| Index terms: | BUSINESS ETHICS CODES OF PRACTICE SOCIAL VALUES |
| Language: | eng |
| Abstract: | Challenging an overdependence on prudential reasoning for ethical behaviour in business, it is argued that codes of honour are strongly based on self-esteem and the respect of peers and wider society. Appeals to prudence do not form a basis for any kind of genuinely ethical business code. The author draws on the work of Bernard Mandeville and the biographies of business leaders to illustrate the importance of self-esteem to any market morality. |
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