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| Author: | Palmer, D. E. |
| Title: | Pop-ups, cookies, and spam: toward a deeper analysis of the ethical significance of Internet marketing practices |
| Journal: | Journal of Business Ethics
2005 : APR II+MAY, VOL 58:1,2,3, p. 271-280 |
| Index terms: | Internet business ethics ethics electronic commerce marketing privacy property |
| Language: | eng |
| Abstract: | E-commerce is growing rapidly, but some aspects of marketing on the Internet (pop-ups, cookies, spam) have raised the Internet users' concerns. This paper analyses the nature of these practices and the underlying reasons for concern. The argument is that the ethical issues in Internet marketing go beyond traditional issues, and that technology fundamentally changes relationships in a social environment. In addition, it is argued that e-commerce is transforming the means by which businesses relate to consumers. |
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