search query: @indexterm Child welfare / total: 37
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| Author: | Heslop, L. A. Ryans, A. B. |
| Title: | A second look at children and the advertising of premiums. |
| Journal: | Journal of Consumer Research
1980 : MAR, VOL. 6:4, p. 414-420 |
| Index terms: | ADVERTISING EFFECTIVENESS CHILD WELFARE |
| Language: | eng |
| Abstract: |
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