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Author: | Diamantopoulos, A. Schlegelmilch, B.B. |
Title: | Determinants of industrial mail survey response: a survey-on-surveys analysis of researchers' and managers' views |
Journal: | Journal of Marketing Management
1996 : AUG, VOL. 12:6, p. 505-531 |
Index terms: | MAIL SURVEYS INDUSTRIAL MARKETING RESPONSE RATE |
Language: | eng |
Abstract: |
SCIMA