search query: @author Diamantopoulos, A. / total: 37
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| Author: | Simintiras, A. Diamantopoulos, A. Ferriday, J. |
| Title: | Pre-purchase satisfaction and first-time buyer behaviour: Some preliminary evidence |
| Journal: | European Journal of Marketing
1997 : VOL. 31:11-12, p. 857-872 |
| Index terms: | CONSUMER BEHAVIOUR CONSUMER SATISFACTION PURCHASING BUYING |
| Language: | eng |
| Abstract: | This study focuses on pre-purchase satisfaction of first-time buyers and its likely impact on buying behavior. The study applies a field-based approach to examine and assess the nature of pre-purchase satisfaction and investigate its impact on first-time buyer behavior. The study indigates that pre-purchase satisfaction can be distinguished from anticipated satisfaction and it helps to predict first-time purchases. |
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