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| Author: | Goldberg, M. E. Gorn, G. J. |
| Title: | Some unintended consequences of TV advertising to children. |
| Journal: | Journal of Consumer Research
1978 : 1 JUN VOL.5 p.22-29 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS CHILD WELFARE |
| Language: | eng |
| Abstract: |
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