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| Author: | Johnson, M. Spilger, U. |
| Title: | Legal considerations when using parodies in advertising |
| Journal: | Journal of Advertising
2000 : WINTER, VOL. 29:4, p. 87-96 |
| Index terms: | Advertising Commercial law |
| Language: | eng |
| Abstract: | Using parodies in an advertising campaign presents legal risks to the parodist. This article examines how copyright and trademark infrigement laws limit the use of parodies in advertising. |
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