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| Author: | Diamantopoulos, A. |
| Title: | International Abstracts of Research in Marketing |
| Journal: | International Journal of Research in Marketing
2003 : MAR, VOL. 20:1, p. 1-12 |
| Index terms: | MARKETING LITERATURE REVIEWS |
| Language: | eng |
| Abstract: | The paper represents a selection of important contributions to the marketing literature that have been originally published in a language other than English. The abstracts have been supplied by area editors in different countries/regions and are organized under the following subject headings; cross-references, if any, appear immediately under each abstract. The paper considers the following topics: 1) The marketing environment (Consumer Behavior, Legal, Political, and Economic Issues, Ethics and Social Responsibility); 2) Marketing functions, 3) Special marketing applications; 4)Marketing research; 5) Other topics (Educational and Professional Issues, General Marketing). |
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